About

Our motivation?

About our project

Our main motivation to build the ETLab laboratory was to implement neuroscience techniques in the field of marketing research. We do not want to contest conservative research techniques such as interviewing, questionnaire, observation etc. but to support them with outputs from neurotechnology.

Research

ETLab Laboratory of the Department of Marketing and Trade FBE Mendel University was established for the purpose of research in marketing field using neuroscience technology. Currently we dispose the eye-tracking and EEG technology and we are working with eye movement tracking and measuring the impact of visual stimuli on behavior of individuals with an emphasis on marketing. Our current research is focused on the topics such as product design, in-store communication, product placement and computer human interaction (UX).

Outputs

With regard to the affiliation of our laboratory to the Czech public university the core of our output is formed by combination of thesis of our students, primary research and applied research with other instituions. Our aim is to publish interesting outcomes in domestic and foreign journals and media. Currently we are preparing the list of our outputs.

Our team

The beginning of our laboratory is dated to end of 2013 when it was established by academic staff from the Department of Marketing and Trade dr. Martin Souček and dr. Ondřej Dufek. The current members of ETLab team are dr. Denis Drexler, dr. Stanislav Mokrý and Ing. Michal Psurny.

What technology do we use?

Technology

Within the ETLab we use the technology from SMI (SensoMotoric Instruments), SR-Research and Pupil Labs. Also, our laboratory disposes with EEG from Brain Products. EEG Emotiv EPOC+ device is also available. Other amenities include photographic equipment (full-frame camera, a light tent and studio lights) for product photography and also shelf systems from EDEN company.

Eye-tracker

RED 250 eye-tracker is scientific-grade device which works on 250 Hz sampling rate. Due to its high sampling rate it is possible to use this device for saccade-based studies. This device is easily interfacing with physiological data acquisition systems like EEG or face reader.

Experiments & software

Our software equipment allows to perform experiments with texts, images, videos, PDFs, dynamic websites, surveys and exams stimuli. Also, due to external camera module it is possible to test arbitrary stimuli such as real products in space (eg. testing of product design). For our students we offer SMI Digital Classroom software to learn to work with our eye-tracking device.

Availability of laboratory

Calendar

Contact

ETLab - eyetracking laboratory
Mendel Univerzity in Brno
Faculty of Busines and Economics
Department of Marketing and Trade
Zemědělská 1
613 00 Brno

References

Additional information

Materials for students

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